WHAT IS PERSONAL BRANDING PHOTOGRAPHY – BOISE BRANDING PHOTOGRAPHER

Do you ever feel like the images and content you are putting out there don’t reflect what is at the heart of your business? Do you just kind of throw spaghetti against the wall and see what sticks? Is your Instagram feed filled with random inspirational quotes and product shots of what you sell? Does it feel like it lacks soul and authenticity? If you are nodding your head to any of these, then a personal branding photoshoot could be just what the doctor ordered.

WHAT IS PERSONAL BRAND PHOTOGRAPHY?

Personal brand photography is all about YOU! Fun, right?

We’re talking a custom photoshoot for your brand that focuses on you, your brand message and brand identity to capture authentic and powerful images that represent what you and your brand are all about. This is the perfect time to mix business and pleasure! Let people see who you are!

Your personal brand is what makes what you stand out. You are a unique human with your own unique gifts and personality, and that exactly what a branding photo session will capture. We live in a pretty oversaturated marketplace and because of that, people are looking for connection with the face behind the business, now more than ever. Your personal brand is what makes people stop and take notice. It’s also what repels customers that aren’t right for you…and that’s a good thing! You want to attract and repel.

Your brand images are often the first thing your customers, fans, clients are going to see, so they should be thoughtful and consistent in your brand messaging and brand vibe. If you’re all over the place your clients will be confused as to who you are and lose trust in you.

Brand photography is an excellent way for you to build your reputation, build trust with your fans, and create meaningful connections with them.

Images that capture your ‘vibe’ is at the heart of personal branding photography

IS PERSONAL BRAND PHOTOGRAPHY SOMETHING YOU NEED?

Absolutely! It is such a great investment in building your brand and giving potential customers an opportunity to get to know you. You’ve probably experienced something similar to this in your own life: You’re scrolling through Insta and stumble upon a page that just sucks you in. You’re drawn to the person, you love their style, you love what they’re saying and the next thing you know you’ve signed up for a three week yoga trip to Costa Rica hosted by them…this person you’ve never even met! That is the power of personal branding.

Again, people want to know who you are. They want to know who they’re giving their time and money to. Creating a visual experience throughout your online presence that reflects who you are and is consistent with your brand message is the way to accomplish this.

HOW CAN YOU USE YOUR PERSONAL BRAND PHOTOS?

You can and should use these images wherever you’re posting images for your business; your website, social media, ads, even your business cards. Consistent messaging across all platforms will help build that trust we talked about. Combining your images with on-brand copy will create valuable connections between you and your potential customers.