3 REASONS WHY YOU NEED A PROFESSIONAL PERSONAL BRANDING PHOTOSHOOT - BOISE BRANDING PHOTOGRAPHY
Building your personal brand can be a daunting process but it can also be incredibly rewarding and fun. It’s also super important, now more than ever with the world wide web being such a central feature to consumers. Creating your unique + authentic personal brand should be just that…UNIQUE + AUTHENTIC. It needs to be a genuine depiction of who you are, what you’re all about, and what sets you apart from the masses. Your brand is the way you communicate the who, the why, and the what with your audience. The photos you present to the world via your website, social media and ads are an incredibly important piece of the brand puzzle, it’s crucial to present images that are professional but relatable.
Your unique look, personality, and position will all be portrayed to your audience through personal brand photography. Keep reading for the top three reasons you need a professional personal branding photoshoot:
You had me at puppies and wine.
They help tell your brand’s story
Who you are and why you do what you do are unique to you and your business. In a world where buying from the internet is the norm, people are looking to connect with the people behind the products or services they are looking to buy. Infusing your feed with thoughtful images designed for connection will draw your ideal client to you while also repelling the folks who aren’t. This is a good thing!
They help build trust
Cohesive, consistent and professional personal brand photos will build trust and connection with your audience. They will quickly learn that they can rely on you to provide content that speaks to them and will be more likely to not just buy from you, but become loyal customers. If your photos lack quality, authenticity and consistency, potential clients will assume you do too and take their business elsewhere.
They set you apart
Not to beat a dead horse but…I’m gonna. You are unique! There is only one of you and THAT is what potential customers are going to connect with. Almost every market I can think of is saturated, which means, you need to stand out, and you do that by showing up as yourself! If you never wear makeup and rarely put on a real pair of pants, your personal brand photos shouldn’t be of you in couture. If you’re a cat person, don’t take pictures with a dog. Put on your favorite zany glasses. Be real. It’s way too much work to be someone you aren’t, and people see through that facade. You being you is the best thing you can do for your brand.
Change the world by being yourself.
- Amy Poehler
There you have it! Three bite sized but powerful reasons why you should invest in a personal brand photoshoot. It’s all about showing up for yourself so you can show up for your dreams, your customers and the world. :) Have fun with this…you deserve it!
Images above are of the beautiful Marti, you can check out the clothes she’s wearing at her local Boise Cabi shop!
